On one hand, it claims to be reviewing all iPhone apps to make sure they are appropriate. How does Apple look through all this? Inept.
The group not only wanted the app removed from sale, which has already happened, but is demanding a personal apology from Steve Jobs and a "significant effort to reverse the damage they have already undoubtedly caused," given the downloads that have already occurred. He continued, "You have no idea the number of children your actions have put at risk by your careless, thoughtless and reckless behavior! We will do everything we can to expose your reckless actions and reverse the horrific impact it will have on the innocent children throughout the United States." Patrick Donohue, Founder of the Sarah Jane Brain Foundation, stated in an e-mail to Apple CEO Steve Jobs and several of his Vice Presidents, "As the father of a 3-year-old who was shaken by her baby nurse when she was only 5 days old, breaking 3 ribs, both collarbones and causing a severe brain injury, words cannot describe my reaction." Not a pretty picture, particularly if you are a parent, like Patrick Donohue, of a child with shaken baby syndrome who then went on to start a foundation for the problem, which put together a press release alerting much of the media to the app: The app would then time how long you could let the wailing continue before shaking the iPhone, at which point red Xs appeared over the baby's eyes. It had a picture of a baby on the screen and was accompanied by incessant crying.
The latest astounding blunder was Apple's vetting and setting loose an iPhone app called Baby Shaker. When it comes to designing a good reputation for the vast majority beyond the fanboy demographic, management continues an uncanny knack for shooting itself in the foot with a howitzer. But for this company, beauty is often only case and UI deep. Apple has a reputation for some of the best design in the world.
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